Long Jacket Communications

The Long and Short of Long Jacket Communications

People often ask about the origin of the name Long Jacket Communications. It used to be businesses were named after the group of old white guys who started the company – Mattel, Johnson & Johnson, Stirling Cooper Draper Price. But with no old white guys involved in my business and wanting something a little more interesting than my last name, I kept searching.
I also didn’t want to subject myself to complicated rounds of focus groups, psychological analysis, and sausage grinders where a few words are jammed together to produce new names like Aliant, Google, and ShamWow. I didn’t want girly, I didn’t want serious, I didn’t want to seem like I was too big for my britches. Read more…