As one of Atlantic Canada’s largest law firms, BOYNECLARKE has earned a reputation for providing legal expertise with a commitment to integrity, professionalism, and community. When firm management felt it was time to better communicate that commitment by undergoing a rebranding exercise, they hired Breakhouse. As part of the Breakhouse team, I facilitated the rebranding process and helped them to drill down to see that everything they did was rooted in a strong sense of honour – from the way in which they practice law to their relationships with their clients and their involvement within the community. At BOYNECLARKE, honour is a code of conduct, a promise and it’s a standard they strive for everyday.
In addition to facilitating the new brand development and working with the design team, I advised on the communications plan, wrote copy, and managed the client.
Design by Breakhouse