Greater Portland is a stylish, lively city located within the beautiful natural landscape that is Maine. It defies the stereotype of Maine yet at the same time delivers a level of charm, authenticity and lack of pretention that is hard to find in other cities. They hired Headspace Design to help them redefine their brand and I was contracted to lead that process.
I helped them uncover a brand code that communicates to visitors that there are cities in Maine and that there is more to this place than lobsters and cabins and lighthouses. The new brand suggests that while still close to nature, Portland emits a cosmopolitan energy and vibrancy.