Long Jacket Communications

Take It Outside is a new-on-the-scene Nova Scotian retailer providing premium equipment and expertise to people who lead, and love, an active lifestyle. In order to break away from the competition, Take It Outside wanted to focus less on pure product promotion and more on cultivating and supporting a community of “Outsiders”.  Working with the creative team at bits.co, I created website copy that tapped into the driven, edgy, and active mindset of an Outsider that complemented the gritty, powerful feel of the locally-shot photos.

Design and art direction by bits.co